arash zarei; Alireza Zare; Hosein Mansouri
Abstract
The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected ...
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The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected by simple random sampling. The Beckville & Michel Questionnaire, 2003 and David Yan et al., 2012 were used as the measurement tools. Face and content validity were evaluated by several sports management professors and PhD students. Reliability, convergent validity, and divergence validity indicated the construct validity of the model. The results showed that there was a significant relationship between free samples, discounts and shopping habits. Also, there was a significant relationship between physical environment, social environment and sales promotion. Finally, there was a significant relationship between sales promotion and shopping habits; Customers in personal sales are the key to success in marketing planning and management under current circumstances
Alireza Zare; Sedigheh Heydari Nejad
Volume 5, Issue 2 , February 2018, , Pages 15-28
Abstract
This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was ...
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This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was determined (n = 223). A questionnaire to collect data on the role of mass media 23 questions in 4 subscales (cultural factors, factors such as knowledge, information and agents of social participation) And in the superstitious belief that in both practice and belief set 14 questions were formulated. The validity of the questionnaire, content validity and construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. To analyze the data, SPSS software was used. The results showed a negative correlation between the mass media and superstitious behaviors of are at 95% And also, between the components of the mass media: knowledge, culture and information with superstitious behaviors of are at 95% and a significant negative correlation between the role of mass media participation and superstitious behaviors of, there is no significant relationship at 95%. Between the mass media and superstitious behaviors of in both practice and belief are significant negative correlation at 95%. Multiple regression analysis showed that variables of knowledge, culture and information 27 percent of the variance is explained superstitious behaviors of.
alireza zare; sedighe Heidarnejad; rezvan shiraali
Volume 3, Issue 4 , September 2016, , Pages 11-24
Abstract
The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = ...
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The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = n). A questionnaire to collect data on the impact of the mass media 23 questions in 4 subscales (of culture, of education, of information and of social contributions) and section 15 questions in 4 small techniques to control corruption scale (of the effectiveness of laws, regulatory factors, cultural factors and economic factors and subsistence) was set up and developed. The validity and content validity of construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. Data for the analysis of Pearson correlation coefficient using spss software and structural equation modeling approach was used by AMOS software.The results showed that the mass media with a correlation coefficient 0/812 to control corruption in football and there is a positive correlation. SEM results showed that the mass media with the value of 0/78 and critical ratio (CR) 5/123 impact on the control of corruption in football. The mass media to promote transparency, reduce corruption plays an effective role as an increase in the transparency procedures, increase the participation of citizens and ensure their rights in the management of sports organizations.